Abstract
Digital health and digital pharma are considered supportive tools for patients and healthcare providers (HCPs), making the market highly attractive for industry players. Not surprisingly, Tech Giants have started to move into this area. We utilized established management models and publicly available information sources, such as annual company reports, and performed a thorough analysis to uncover the underlying business models of Alphabet, Amazon, Apple, IBM, and Microsoft in order to better understand their intention and course of entering the healthcare and pharma industries. Our results indicate that Big Tech or Tech Giants do address the needs of patients and physicians, while having built clear value propositions, value chains, and revenue models to sustainably revolutionize the healthcare and pharma industries. Show more
Publication status
publishedExternal links
Journal / series
Drug Discovery TodayVolume
Pages / Article No.
Publisher
ElsevierSubject
Big Tech; digital; healthcare; pharma; business modelOrganisational unit
08827 - Goldhahn, Jörg (Tit.-Prof.)
More
Show all metadata