Diffusion of potential health-related e-services: An analysis of Swiss health customer perspectives
dc.contributor.author
Muhdi, Louise
dc.contributor.author
Boutellier, Roman
dc.date.accessioned
2022-08-29T09:12:28Z
dc.date.available
2022-08-29T09:09:21Z
dc.date.available
2022-08-29T09:12:28Z
dc.date.issued
2010
dc.identifier.issn
1753-3031
dc.identifier.issn
1753-304X
dc.identifier.other
10.1179/175330310X12665775636580
en_US
dc.identifier.uri
http://hdl.handle.net/20.500.11850/567155
dc.description.abstract
Health-related e-services can be customised to the needs of different customer groups and as such have the potential to improve delivery efficiency and increase customer satisfaction and loyalty. Based on the diffusion of innovations theory proposed by E. M. Rogers, this paper investigates the attitude of Swiss university students (n = 2,775) regarding health-related e-service trends. The paper also investigates the impact of compatibility attributes on the adoption of health-related e-services, applying a case study research methodology based on an e-survey and cross-tabulation for the data analysis. Results show that health wikis, online health accounts and rating tools for care providers were highly rated by the students. Online forums and online patient communities seem to be increasing in popularity, whereas e-services providing only company/product information were generally rather poorly rated. Furthermore, the study finds that compatibility attributes have a significant positive effect on the adoption of online health accounts and when students adopt one health-related e-service they tend to adopt another. Understanding the perceptions of different customer groups can support the development of more customer-oriented health-related e-services that have a higher potential of being accepted and utilised by customers.
en_US
dc.language.iso
en
en_US
dc.publisher
Henry Stewart Publications
en_US
dc.subject
Swiss health insurance providers
en_US
dc.subject
Health-related e-services
en_US
dc.subject
Customer perception
en_US
dc.subject
Switzerland
en_US
dc.title
Diffusion of potential health-related e-services: An analysis of Swiss health customer perspectives
en_US
dc.type
Journal Article
ethz.journal.title
Journal of Management & Marketing in Healthcare
ethz.journal.volume
3
en_US
ethz.journal.issue
1
en_US
ethz.pages.start
60
en_US
ethz.pages.end
72
en_US
ethz.publication.place
London
en_US
ethz.publication.status
published
en_US
ethz.leitzahl
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03679 - Boutellier, Roman (emeritus)
en_US
ethz.leitzahl.certified
ETH Zürich::00002 - ETH Zürich::00012 - Lehre und Forschung::00007 - Departemente::02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.::03679 - Boutellier, Roman (emeritus)
ethz.date.deposited
2017-06-09T09:16:10Z
ethz.source
ECIT
ethz.identifier.importid
imp59364d9fa1bab93982
ethz.identifier.importid
imp593650d6240f564026
ethz.ecitpid
pub:49323
ethz.ecitpid
pub:110783
ethz.eth
yes
en_US
ethz.availability
Metadata only
en_US
ethz.rosetta.installDate
2022-08-29T09:09:29Z
ethz.rosetta.lastUpdated
2023-02-07T05:48:24Z
ethz.rosetta.versionExported
true
dc.identifier.olduri
http://hdl.handle.net/20.500.11850/29827
dc.identifier.olduri
http://hdl.handle.net/20.500.11850/163572
ethz.COinS
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