Promotion of physical activity and sport in adolescents – first experiences of the Internet programme www.feelok.ch

Abstract

The physical activity programme of feelok makes use of the mul-tidimensionality of this health-related Internet platform for ado-lescents. It consists of an “energy test” providing individualised feedback on physical activity behaviour, a section for physically inactive individuals, one for physically active youths, and other tools. In 2008, feelok had 100 840 visits of more than three minutes duration, of which 12.0% concerned the physical activity pro-gramme. There are indications that feelok and its physical activity programme reach a broad range of adolescents and that its tools and elements are well accepted and appreciated. Further research, de-velopment and implementation strategies will be needed to main-tain the attractiveness of the programme and to improve its reach and impact on physical activity behaviour.