A scoping review on consumer behaviour related to wine and health

Abstract

Background Understanding how people perceive and value health aspects of wine may help to promote sustainable consumer behaviour and the development of healthier wine products. Scope and approach In this scoping review a structured overview of the literature published since 2012 about consumer behaviour related to wine and health, is provided. A systematic search of ten databases resulted in 671 records for the title and abstract screening, with 170 relevant articles assessed for eligibility through full-text screening. Studies were included if they addressed topics related to wine and health and had a consumer perception or behaviour aspect. Key findings and Conclusions: Fifty-two records met the inclusion criteria and provided information about one or more of the following five topics; perceived health impact of wine (n = 17), perceptions of moderate wine consumption (n = 6), the role of health in wine consumption decision-making (n = 15), perceptions and behaviour related to wine labelling (n = 8), and perceptions and behaviour related to wine innovations. The latter topic related to wine innovations was subdivided into wines with sustainability or potential health-enhancing characteristics (n = 17) and wines with reduced alcohol content (n = 9). The findings are summarised narratively per topic, and an overview table is provided. Findings on cross-cultural differences are discussed in an additional section. The review provides a comprehensive overview on the current state of published research concerning consumer perceptions of wine and health and provides a practical overview for different stakeholders, including researchers, policymakers and industry. Moreover, it highlights areas of intense research interest and needs for further investigation.