Organizational Culture as Equilibrium? Rules versus Principles in Building Relational Contracts

Abstract

Effective organizations are able not only to coordinate their members on efficient strategies but also to adapt members' strategies to unforeseen change in an efficient manner. We explore whether part of organizational culture - namely, relational contracts that facilitate both coordination and adaptation - enable organizations to achieve these ends. In a novel experiment, we explore how parties establish such relational contracts, whether they achieve efficient cooperation, and how they adapt to exogenous shocks. Specifically, we test the hypothesis that basing a relational contract on general principles rather than specific rules is more successful in achieving efficient adaptation. In our Baseline condition, we observe that pairs who articulate general principles achieve significantly higher performance than those who rely on specific rules. The mechanism underlying this correlation is that pairs with principle-based agreements are more likely to expect their pair to take actions that are consistent with what their relational contract prescribes. To investigate whether there is a causal link between principle-based agreements and performance, we implement a "Nudge" intervention to foster principle-based relational contracts. The Nudge succeeded in causing more pairs to articulate principles, but the intervention failed to increase performance after the shock because many of the pairs induced to articulate principles then did not take actions that were consistent with their relational contracts. In short, our results suggest that (1) principle-based relational contracts may improve organizational performance, but also that (2) high-performing relational contracts may be difficult to build.